Though most of the world's websites are in English and other languages based on Roman characters, only about half of the Web's users speak English as their primary language.
Next to English and Chinese, Japanese is the most widely used language on the Internet today.
Sheer numbers are only part of the story, though: There may be only 130 million speakers of Japanese, for example, but high penetration of Internet-enabled devices make Japan a coveted e-commerce market.
The crucial issue for developers - and clients - is to conquer markets where literacy and PC and wireless penetration are high.
The combination of high PC ownership and higher levels of adult literacy (in Japan, it's nearly total) is one element driving global Internet growth. So is increasing use of mobile phones and other wireless devices with Internet access, according to Sergey Brin, president and co-founder of search engine service Google.com.
Then there's the e-commerce angle.
Forrester Research says that by 2015, well over half of all online commerce will take place outside the U.S., making globalization a necessity rather than a sideline.
In markets where European languages are not widely read, lacking a local-language website will mean losing sales. Japanese visitors' ability to being able to read pages is only half of the story - visitors must also be able to find and access Japanese-language website information.
JapaNet completes the Japanese web presence project through full Japanese language search engine registration, hosting of websites on Japan-based servers and registration of Japanese language domain names.